Redesigned website provides new features, increased connection among literary community
We are proud to announce the release of our newly redesigned website! Crafted to reflect visitors’ needs and provide an attractive, user-friendly experience, the new website features streamlined menus and improved functionality, simple site and bookstore navigation, and access to more and better information on BOA books, authors, and publishing news.
Launched at the start of 2016—BOA’s 40th anniversary year—the overhauled website focuses on the organization’s unique brand and organizational mission, and hosts an array of new features including an interactive author events map, a fully-integrated online bookstore, a mobile-responsive version, and an anniversary landing page dedicated to a yearlong global social media campaign. [Author Events Map]
Asking readers to share their “ideal reading experience,” the campaign will highlight fresh video content of BOA authors sharing their own ideal reading experiences each month of 2016. Paired with the new site design, the campaign allows web users to interact closely with BOA’s mission and products, with the option to share information across all major social networking sites using the anniversary hashtag, #BOATurns40. [Share Your Story Page]
“The new site will be a place where online visitors want to be, where they want to stay and participate with us,” says Marketing Director Jenna Fisher. “The refreshed structure and design will lend itself not only to what visitors come looking for, but to a whole new sense of discovery—of BOA and its authors, and of the written word as an exciting, transformative experience.”
As one of the nation’s leading independent publishers of poetry, literary fiction, and poetry-in-translation, BOA is in a position to continually strive for better connection between books, authors, and the reading community at large. As the digital age continues to reshape and evolve, BOA is taking strategic, long-term measures to ensure that important, under-served voices continue to be heard across the literary landscape. Built using the latest in technology resources with user experience firmly in mind, the new BOA website is a destination for the literary minded, capable of addressing the needs of today and of the future.
To celebrate BOA's 40th anniversary year, we're offering 40% off all BOA Bookstore orders through January! Use promo code BOATURNS40 at checkout to kick off the new year right!
We hope you will take a look around, and let us know what you think!
